Introduction

Unit 1. Entrepreneurship: What s in a Word?

• Video 1. 5 Traits of Successful Entrepreneurs (25мин.)
• Reading 1. Difference between Small Business Owners, Managers and Entrepreneurs (100мин.)
• Video 2. This is What Zuckerberg Thinks It Takes to Be an Entrepreneur (25мин.)
• Reading 2. Women Entrepreneurs Prove It Is Not Just a Man s World (75мин.)
• Case Study. Making the Right Choice (449мин.)
• Тест:  Unit 1. Entrepreneurship: What’s in a Word? (12мин.)

Unit 2. The Spark of an Idea

• Video 1 Day 21 — If You Could Invent Anything (25мин.)
• Video 2 On the Cover of Entrepreneur Magazine (25мин.)
• Reading 1. Keep the Fountain of Business Idea Flowing (50мин.)
• Video 3. How To Choose An Idea If The Solution Already Exists (25мин.)
• Reading 2. Thinking Outside the Box (50мин.)
• Case study. Groundbreaking Ideas (275мин.)
• Тест:  Unit 2. The Spark of an Idea (12мин.)

Unit 3. Market Research: by Seeking and Blundering

• Video 1. Steve Jobs on Market Research (25мин.)
• Reading 1. Ensuring Success through Market Research (25мин.)
• Video 2. Types of Market Research (75мин.)
• Video 3. Market researchers observe where we look (25мин.)
• Reading 2. Market Research and Focus Groups (50мин.)
• Case study. All Things Considered (250мин.)
• Тест:  Unit 3. Market Research: by Seeking and Blundering (12мин.)

Unit 4. A Matter of Time

• Video 1. Best Time Management Tips for Busy Entrepreneurs (25мин.)
• Reading 1. Eleven Secrets to Better Time Management for Entrepreneurs (100мин.)
• Video 2. 6 Time Management Tips to Get More Done (25мин.)
• Video 3. Eat That Frog and the ABCDE Method (25мин.)
• Reading 2. Creating a Successful Business through Planning (75мин.)
• Case study. Getting off Track (250мин.)
• Тест:  Unit 4. A Matter of Time (12мин.)

Unit 5. A Roadmap to Your Destination

• Video 1. Why Business Plans Matter (50мин.)
• Reading 1. How to Create a Good Business Plan (100мин.)
• Video 2. Carina Fejerang: a woman with a (business) plan (25мин.)
• Reading 2. Business Plan Writers: Should You Hire One? (75мин.)
• Case study. The Starting Point (275мин.)
• Тест:  Unit 5. A Roadmap to Your Destination (12мин.)

Unit 6. Money is (no) the object

• Video 1. Finding start-up finance: business development tips from... (449мин.)
• • Reading 1. Six Ways to Fund Your New Business (75мин.)
  • Video 2. DetraPel — Shark Tank (25мин.)
  • Reading 2. Business Angels Taking the Risk (75мин.)
  • Case study. A Hard Nut to Crack (250мин.)
• Тест:  Unit 6. Money is (no) the object (10мин.)

Unit 7. In the Pipeline

• Video 1. How To Sell A Product — Sell Anything To Anyone With This Unusual Method (449мин.)
• • Reading 1. Five Surefire Ways to Increase Sales (75мин.)
  • Video 2. Engaging Sales: How Much to Spend on Marketing vs. Sales? (25мин.)
  • Video 3. Sales vs Marketing: Which is More Important? (25мин.)
  • Reading 2. The Power of a Marketing and Sales System (100мин.)
  • Case study. A Marketing Campaign That Will Drive Sales (250мин.)
• Тест:  Unit 7. In the Pipeline (10мин.)

Unit 8. Same Same But Different

• Video 1. How to Expand Your Business into International Markets (425мин.)
• • Reading 1. Issues to Consider Before Going Global (75мин.)
  • Reading 2. Minding Your Global Manners (25мин.)
  • Video 2. Funny, But True: Cultural Differences (100мин.)
  • Case study. Costly mistakes (225мин.)
• Тест:  Unit 8. Same Same But Different (10мин.)

Appendix

Новые издания по дисциплине «Английский язык»

Завершение курса

• Тест:  Итоговое тестирование (30мин.)