Introduction

Unit 1. Entrepreneurship: Whats in a Word?

• Video 1. 5 Traits of Successful Entrepreneurs (24мин.)
• Reading 1. Difference between Small Business Owners, Managers and Entrepreneurs (97мин.)
• Video 2. This is What Zuckerberg Thinks It Takes to Be an Entrepreneur (24мин.)
• Reading 2. Women Entrepreneurs Prove It Is Not Just a Mans World (72мин.)
• Case Study. Making the Right Choice (434мин.)
• Тест:  Unit 1. Entrepreneurship: What’s in a Word? (12мин.)

Unit 2. The Spark of an Idea

• Video 1 Day 21 - If You Could Invent Anything (24мин.)
• Video 2 On the Cover of Entrepreneur Magazine (24мин.)
• Reading 1. Keep the Fountain of Business Idea Flowing (48мин.)
• Video 3. How To Choose An Idea If The Solution Already Exists (24мин.)
• Reading 2. Thinking Outside the Box (48мин.)
• Case study. Groundbreaking Ideas (265мин.)
• Тест:  Unit 2. The Spark of an Idea (12мин.)

Unit 3. Market Research: by Seeking and Blundering

• Video 1. Steve Jobs on Market Research (24мин.)
• Reading 1. Ensuring Success through Market Research (24мин.)
• Video 2. Types of Market Research (72мин.)
• Video 3. Market researchers observe where we look (24мин.)
• Reading 2. Market Research and Focus Groups (48мин.)
• Case study. All Things Considered (241мин.)
• Тест:  Unit 3. Market Research: by Seeking and Blundering (12мин.)

Unit 4. A Matter of Time

• Video 1. Best Time Management Tips for Busy Entrepreneurs (24мин.)
• Reading 1. Eleven Secrets to Better Time Management for Entrepreneurs (97мин.)
• Video 2. 6 Time Management Tips to Get More Done (24мин.)
• Video 3. Eat That Frog and the ABCDE Method (24мин.)
• Reading 2. Creating a Successful Business through Planning (72мин.)
• Case study. Getting off Track (241мин.)
• Тест:  Unit 4. A Matter of Time (12мин.)

Unit 5. A Roadmap to Your Destination

• Video 1. Why Business Plans Matter (48мин.)
• Reading 1. How to Create a Good Business Plan (97мин.)
• Video 2. Carina Fejerang: a woman with a (business) plan (24мин.)
• Reading 2. Business Plan Writers: Should You Hire One? (72мин.)
• Case study. The Starting Point (265мин.)
• Тест:  Unit 5. A Roadmap to Your Destination (12мин.)

Unit 6. Money is (no) the object

• Video 1. Finding start-up finance: business development tips from... (434мин.)
• • Reading 1. Six Ways to Fund Your New Business (72мин.)
  • Video 2. DetraPel - Shark Tank (24мин.)
  • Reading 2. Business Angels Taking the Risk (72мин.)
  • Case study. A Hard Nut to Crack (241мин.)
• Тест:  Unit 6. Money is (no) the object (10мин.)

Unit 7. In the Pipeline

• Video 1. How To Sell A Product - Sell Anything To Anyone With This Unusual Method (434мин.)
• • Reading 1. Five Surefire Ways to Increase Sales (72мин.)
  • Video 2. Engaging Sales: How Much to Spend on Marketing vs. Sales? (24мин.)
  • Video 3. Sales vs Marketing: Which is More Important? (24мин.)
  • Reading 2. The Power of a Marketing and Sales System (97мин.)
  • Case study. A Marketing Campaign That Will Drive Sales (241мин.)
• Тест:  Unit 7. In the Pipeline (10мин.)

Unit 8. Same Same But Different

• Video 1. How to Expand Your Business into International Markets (410мин.)
• • Reading 1. Issues to Consider Before Going Global (72мин.)
  • Reading 2. Minding Your Global Manners (24мин.)
  • Video 2. Funny, But True: Cultural Differences (97мин.)
  • Case study. Costly mistakes (217мин.)
• Тест:  Unit 8. Same Same But Different (10мин.)

Appendix

Новые издания по дисциплине "Английский язык"

Завершение курса

• Тест:  Итоговое тестирование (30мин.)